Must not forget "Content is King".
Title Tag: If you are going to create title tag for your web pages, use your main keywords.
Text: Search engines can't read graphics, so use more text than using graphics. Use alt tag with graphics.
Meta Tags: Meta tags are hidden code in the background of the web page that tell search engines about the keywords and descriptions of the page and thus help them to know about the web page. Always use meta tags.
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